August 4, 2016

Following Singapore and Seoul, Le Guide Michelin, which is also known as the Bible of haute cuisine, is to expand its sight in Shanghai, the long-forgotten ancient Eastern civilization. On May 17th, Michelin announced that the publisher is to release its first Shanghai Guide in September or October of 2017. Chinese gourmet industry was thrilled about the news. There are evident signs that Michelin Guide has been claiming its territory in Asia. However, the news of a Shanghai volume came unprecedentedly hurried; unlike the usually cautious it features when expandingto new cities. Many fine dining lovers couldn't help but wonder whether the Bible also degrade itself for the ordinary. As of the beginning of 2016, rumors about Michelin's arrival in Shanghai have never ceased. In mid-May, Michelin officially confirmed the news. They also elaborated on a number of reasons of choosing Shanghai, including the city's outstanding international status,culinary environment and creativity. Meanwhile, as China's domestic tourism emerges, Shanghai will naturally benefit from the increased tourists. As the in-depth Chinese culture was forgotten by the world for way too long, the news that Michelin Guide is coming to Shanghai has stirred a swirl in the culinary industry. Everyone is expecting to share the reputation with other renowned chef worldwide. It's hoped that more Asian faces can be recognized on the who’s who list of world's renowned chefs. However, Michelin appeared to arrive with haste. The launch of Michelin guide was originally intended to boost the sales of its tires, encouraging road trips around France, and that Michelin Guide provides cuisine and hotel recommendations while Green Guide suggest traveling route for its clients. The Michelin Guide was viewed as the culinary Bible when it was first published in 1900, during the Paris Universal Exposition. In 1926, Michelin started to give stars to restaurants, and it was in 1931 when the company launched their three-starred system. Thoughtout the...